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buy shoes onlineChristian Louboutin kept users up-to-date with emails regarding every part of the transaction and shipping process, including return. To complement the emails, the “My Orders” area of a user’s online account provided a detailed log of all developments. Christian Louboutin also stood out for its consistent use of branding, maintained throughout all packaging, from the box and enclosed red tissue paper to branded cards and envelopes.buy shoes online Beyond the inherent aesthetic value of beautiful branded packaging, it helps retain customers – 93% of women are likely to purchase again from a retailer whose products arrive in a “unique, branded, or gift-like box. ” Appreciating that many women save their boxes for shoe storage, the brand included stickers for the box, which pictured the specific pair for easy identification in the future see top image.buy shoes online For those who wanted to personalize an item sent as a gift, customers could add a video message the recipient could access when the package arrived – the sole Index brand offering such personalization.

buy shoes onlineWhile tan and chestnut heels have been on the market for a while from Jimmy Choo and Steve Madden, many women sought them out only as "close enough" to the skin-matching shoe trend. Not only does Louboutin's new line have five distinct shades, it also launched a "Louboutin Shades" app to help women decide which color best matches her skin tone.“I think a lot of brands think if they cater to a woman of color, they’ll lose their core market, " African American fashion blogger Claire Sulmers told The Washington Post.buy shoes online "Some people are calling it a marketing ploy, but it’s a very smart one. "

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buy shoes onlineChristian Louboutin launched another court case centered around its red soles–but this time, there’s a political message attached.The company won an injunction against an anti-Islam women’s group in Belgium that used his famous heels in a campaign, according to the Telegraph. The flyer in question features former Miss Belgium Anke Vandermeersch, who is now a senator for the far-right Vlaams Belang party the Flemish Interest party, which wants to split from Belgium. buy shoes onlineIts anti-Islam message marks Islam’s supposed view of women–from “sharia conform” at floor-level to “stoning” at the top of the thigh.Louboutin alleges that it did not grant permission for its shoes to be used in the ad, and that the ad is damaging in nature. The courts agreed: Vlaams Belang was ordered to remove all the offending posters in 24 hours. The latest image from the group has the soles of the shoes Photoshopped yellow, the color of Dutch-speaking Flanders whom the Flemish Interest party purports to represent.Vandermeersch was not pleased with Louboutin; when the company first threatened legal action, she asked wryly, “Are politicians still allowed to dress the way they want? ”“It seems that not only Islam is intolerant, ” Vogue quotes her as saying. “A legal judgment on a dress code for politicians would be a surreal precedent. Apart from the absurd argument concerning reputational damage, there is no legal basis for such a dress code. ”Of course, Louboutin isn’t trying to stop Vandermeersch herself from wearing Louboutins though, we assume after this, she likely won’t; rather, the company is protecting the use of its red soles in imagery, as it’s been known to do. It’s also undoubtedly a move to protect business in the Middle East–with luxury sales in the region projected at $7. 69 billion, it’s the 10th biggest luxury market in the world and growing, according to Arabian Business.


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